Only 38% of Americans own a home security product – and maybe not for the reasons you think.

When you think of home security systems, what kind of household comes to mind? Many of us operate under the assumption that home security is more popular among certain demographics, and that there are a few key motivators behind purchasing these systems and products. We conducted a survey to confirm or challenge those assumptions, and 3,001 adults from all over the U.S. responded. 

1.What’s the main motivation behind most home security purchases?

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